Giving Back in 2022
High Tide and its subsidiaries are proud to present the progress we’ve made in 2022 towards supporting Well Being and Postive Change.
“Investing in our communities, our people, and the betterment of our world has always been part of High Tide’s DNA. As a public company I am very grateful that we are in a position to give back, and as High Tide grows we will continue to do our part in serving those around us. Just as we live for doing good business every day, we also live for Doing Good every day.”
RAJ GROVER
President & CEO
TOGETHER WE CAN PROTECT VULNERABLE CHILDREN.
High Tide is committed to supporting children internationally, and Child Sponsorship through World Vision helps break the cycle of poverty for children in the developing world. Sponsorship provides access to necessities like food, clean water, education and health care to children, families and their communities.
ANOTHER YEAR OF EXPANDED SPONSORSHIPS.
To mark the company’s 100-store milestone on September 30 2021, High Tide announced it would expand its existing support of vulnerable children globally through child sponsorship. Our founder Raj Grover and his wife Rose began their support of World Vision in 2006, and in 2021 we pledged to expand support by sponsoring an additional 2 children for every new Canadian store opened.
In the past year, we have expanded our retail network to 155 stores across Canada. In line with our commitment, High Tide has increased our number of sponsorships with World Vision to support 280 children worldwide, providing essential necessities to families in Cambodia, Kenya, Rwanda, Indonesia, El Salvador, India, Peru, Zimbabwe, Bangladesh, and many other countries. As our network continues to grow, we will uphold our commitment by adding two new sponsorships for every Canadian store that opens.
SUPPORTING PEACE AND STABILITY IN UKRAINE.
The Ukraine Humanitarian Appeal has been established jointly by the Ukrainian Canadian Congress (UCC) and the Canada Ukraine Foundation (CUF) to formalize a coordinated approach in providing humanitarian assistance quickly and efficiently to those in need in Ukraine.
HUMANITARIAN SUPPORT FROM HIGH TIDE LEADERSHIP.
Though we do not have operations or employees in Ukraine, the world has witnessed the devastating humanitarian crisis which has resulted in dislocated families, food crises, and destruction in the region.
This march, High Tide and its management team donated $20,000 to relief efforts in Ukraine, supporting humanitarian aid including medical kids, shelter and food.
For more information, visit www.cufoundation.ca
CREATING A SUSTAINABLE FUTURE.
ReWaste helps High Tide divert plastic waste generated by cannabis packaging standards in the Canadian cannabis industry, diverting the recycled plastics into closed loop product manufacturing initiatives.
PUTTING CANNABIS PACKAGING TO BETTER USE.
Cannabis packaging in Canada is becoming more eco-conscious, but there is still a large amount of plastic waste generated by packaging in all categories of cannabis goods. By partnering with Edmonton-based ReWaste, Canna Cabana is able to provide customers with a one-stop destination for recycling their cannabis packaging to create new, usable products from the recycled plastic flakes.
This year, we rolled out the ReWaste recycling bins to all 140 Canna Cabana locations across Canada. All cannabis packaging is welcome to be recycled at our stores, no matter where it was purchased.
For more information, visit www.rewaste.ca
CANNA CABANA STAFF VOTE FOR CHANGE.
Late 2021, Canna Cabana staff were charged with identifying charitable programs in their communities and abroad for donations on the part of High Tide. Giving High Tide staff the power to select these charities keeps Well Being and Positive Change top-of-mind for all High Tide team members.
CHARITIES SELECTED BY THE HIGH TIDE TEAM.
As part of our holiday giving program, our staff selected a number of charities for High Tide donations.
Ronald McDonald House of Canada provides families a place to stay together, steps away from a children’s hospital.
The Gord Downie & Chanie Wenjack Fund aims to build cultural understanding and create a path toward reconciliation between Indigenous and non-Indigenous peoples.
Canada Helps supports all Canadian charities, no matter how big or small. They enable disbursements, provide reporting, and support Canadian charities with fundraising technologies nationwide.
Make-A-Wish creates life-changing wish experiences for children with critical illnesses.
US CBD SUBSIDIARIES:
“YOU SHOP. WE GIVE.”
Two of High Tide’s US CBD subsidiaries, FABcbd & NuLeaf Naturals, have been supporting Well Being and Positive Change in their communities since long before becoming part of the High Tide Family. Whether through participation in charitable fundraising or the donation of CBD products, these teams GIVE BACK!
YOU SHOP, WE GIVE.
At the beginning of the year, FABcbd contributed $15,000 USD to Charlie’s Rocket Dream Machine Tour, a charitable group that travels around the USA in an RV hosting fundraisers and helping to raise money for medical treatments, feeding the homeless, and granting dreams to particular people in need. For example, they assisted a young man with cerebral palsy in launching his clothing business resulting in over $350,000 in sales in 4 hours.
They helped a homeless chef raise $100,000 for a food truck and a new home. And they assisted a 9-year old girl with CRPS in selling over $500,000 in cookies to raise money for her medical treatment.
In June, FABcbd donated $5,000 to Home For Our Troops (HFOT) as part of their Memorial Day sale. HFOT is a nonprofit that builds and donates specially adapted custom homes for severely injured post-9/11 veterans, to help them rebuild their lives.
For more information, visit www.charlierocket.com and www.hfotusa.org
Finally, after donating over $27,000 in premium CBD products to various charities around the USA in 2021, NuLeaf is on pace for another year of giving with over $14,000 in product donated so far in 2022. Charities that have received CBD wellness products to benefit their cause this year include AiArthritis in NY, Mountainlands Community Health Center in UT, Lucky You! Animal Rescue in PA, Last Hope K9 Rescue in MA, Crisis Dogs in NC, and Retired Police Canine Foundation in FL.
“Looking forward, we won’t stop here. As High Tide grows we will continue to do our part in serving our people, the community, and the betterment of our world as the Rising Tide for Good.”
